THE BASICS
What Exactly is PMS?
A Portfolio Management Service (PMS) is a SEBI-registered, customised investment management solution designed primarily for high-net-worth individuals (HNIs). Under PMS, professional portfolio managers build tailored portfolios comprising various assets, such as equities and debt instruments, among others, based on your investment objectives, risk appetite, and investment horizon.
The minimum investment amount required for PMS in India is ₹50 lakhs, as per SEBI regulations.
SCALE
How Big Is the PMS Industry in India? (The Numbers Will Surprise You)
India’s PMS industry isn’t a niche anymore. It’s a ₹41 lakh crore industry and projected to grow by ₹67 lakh crore by FY2030 and it’s been growing at roughly 17.6% CAGR for 15 consecutive years.
The industry grew through the 2008 crisis, through demonetisation, through COVID, and through global rate shocks. The sustained growth of the PMS industry reflects increasing investor preference for customized and actively managed portfolios.
To put that in context:
KEY HIGHLIGHTS
₹41.4
LAKH CRORE
PMS AUM in March 2026
₹1.68
LAKH CRORE
Net Inflows in FY26
2.16
LAKH+
Active PMS Clients
511
SEBI Registered Portfolio Managers
95%
AUM from Domestic Investors
300+
SEBI Registered PMS Entities
For a detailed industry report, refer to the official APMI (Association of Portfolio Managers in India) data:
https://www.apmiindia.org/apmi/welcome.htm
HISTORICAL RETURN REFERENCE
What Returns Can You Realistically Expect?
| PMS Strategy Type | Typical CAGR Range | High-Performance Phase |
|---|---|---|
| Large Cap Focus | 12% – 18% | 20%+ |
| Multi Cap Strategy | 15% – 22% | 25% – 30% |
| Mid / Small Cap Focus | 18% – 25% | 30%+ |
| Thematic / Flexi | 15% – 28% | 35%+ |
Source: Industry analysis based on data from PMS Bazaar and PMS AIF World, which track category-wise PMS performance trends across market cycles. Data as of: FY2025–FY2026 (latest available industry reports and rolling 1–3 year performance trends) (https://www.aequitasindia.in/more/pms-returns-india/).
STRUCTURE
Three Types of PMS: Which Suits You?
PMS can be broadly classified into 3 categories:
Discretionary PMS
The portfolio manager has complete discretion to make investment decisions on your behalf no approval needed for each transaction.
Non-Discretionary PMS
Your manager suggests investment ideas, but the final decision always lies with you. Action only taken after your go-ahead.
Advisory PMS
A collaborative approach where the manager provides tailored investment advice, but you execute the trades yourself.
ELIGIBILITY
PMS Eligibility & Investor Fit
Who Can Invest In PMS?
- Resident Indians, Non-Resident Indians (NRIs), or Persons of Indian Origin (PIOs).
- Institutional investors such as banks, corporate bodies, partnership firms, and HUFs (Hindu Undivided Families) can also invest in PMS.
Is PMS Right for You?
PMS may be suitable if you:
- Want a more personalized investment strategy
- Prefer direct equity ownership
- Are comfortable with market-linked volatility
- Want active professional management
- Have a long-term wealth creation goal
WHY TURTLE WEALTH PMS
How We Manager Your Portfolio?
100% Transparent Quant Based Investment Process
Investment ONLY in Human Friendly Business
Bespoke Investment Solutions
Easy Access to Top Management
NO Exit Load &
Lock In Period
Proven Performance.
All Our PMS Schemes secured Top 10 spots in 2026.
How Can We Help?
At Turtle Wealth PMS, we run a fully Discretionary Portfolio Management Service. Turtle Wealth is a Quant-Focused Wealth Management firm that uses advanced data analytics and emotion-free investing to deliver risk-adjusted returns for HNI investors across India.
Our portfolios are designed to generate consistent risk-adjusted returns across market cycles through active management, portfolio discipline, and strategic capital allocation. With a strong focus on transparency and long-term value creation, we aim to deliver sustainable alpha for our investors.
Frequently Asked Questions About PMS in India
Regards,
Kirti Golicha – Research Analyst
Frequently Asked Questions About PMS in India
Got questions about Portfolio Management Services? We’ve put together a detailed FAQ covering everything from safety & regulation to fees, taxation, returns, and how Turtle Wealth picks stocks.
Read All FAQs on Turtle Wealth → https://turtlewealth.in/faqs/